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What is a Digital Avatar?

What do people like Deepak Chopra, world-renowned American-Indian author, and William Adam, aka will.I.am. from the Black Eyed Peas have in common? Well, they both have Digital Avatars, and so do you in one way or the other. So what is a Digital Avatar? How can we make use of it? What is its future? This blog will be covering all of the aforementioned questions. Over the past few years, we have been hearing a lot about Human-like bots that are replicating our behavior patterns such as Interests, Attitudes, Emotions, Wishes, Prejudices and many other thoughts and feelings.



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Digital Avatar

Digital Avatar is a graphical illustration of a user or user’s character to perform a particular action.


It can be a 2D icon, as we see across social media platforms/forums, or a 3D figure, as we see in games or virtual worlds.




Although they were seen as an element of entertainment, many organizations around the world have started seeing their purpose across different fields like healthcare, advertising, and soft-skills development.


Let us dive deep into various applications.


Healthcare


Digital Avatars are making its way in Healthcare to address various disorders and chronic conditions such as Autism, Hyperactivity, and Dementia to name a few. Many researchers across the world have been exploring patients reactions and attitudes towards their own Digital Twins. While a lot of research studies are still undergoing, it has been discovered that Digital Avatars can be used to teach social skills and interactions, especially to children with Autism.


Advertising


Due to the COVID19 pandemic, brands haven’t been able to shoot commercials. Following the COVID guidelines and norms, companies have come with the idea of using bobble-headed avatars to engage consumers. For example, the former Game of Thrones star, ‘Maisie Williams’ turned into a digital avatar as part of her new role as Global Sustainability Ambassador at H&M.


Gaming


Many video game companies have been using avatars for over a decade. Recently, Oculus announced that it has started rolling out new avatars across Oculus application and Facebook products. According to the latest research by Dr. Muhammad Awais Shakir Goraya, a senior lecturer in operations and systems management from the Faculty of Business and Law suggests that experienced gamers get excited about the idea of seeing avatars in the virtual world as it gives them real-life experience.


What is the future of Digital Avatars?


The proliferation of new technologies has changed the way we collaborate and communicate with our peers and friends. Although the ongoing pandemic has minimized our interactions with the outer world, digital avatars have paved the way for us to keep communicating, in a similar way to real-life experiences.


Technologies like Virtual Reality would have a bigger role to play. Within seconds you can create your own human-like avatar, enter into a virtual room with friends, and watch movies or play games.


Undoubtedly, the potential is endless and in the near future, one can predict that the avatars may replace photographs and become an immortal communication object for generations to come.

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